How to Get to the Top of Google

book-review
Date

Monday June 24, 2024

Topics
book-review

How to Get to the Top of Google Book Review

Thankyouninjas.com

Tools - https://hemingwayapp.com/ - https://www.copyscape.com/ - Linkexplorer.com - schema.org - validator.schema.org - pagespeed.web.dev - tools.pingdom.com

Articles - What is Schema Markup & 6 Easy Types for Small Business - Add to home, contact, and about page. - Local business schema.

Audit - temrs - similar Terms - Competitors who rank for that more than others. - Uniqueness of content - Site maps and headers - Mobile friendly - Core web vitals - pagespeed.web.dev - < 1s load time - Is site map submitted to Google Search Console?

Tips:

  • only one H1
  • Meta description 150 characters
  • Title tags
  • Descriptions
  • Create a knowledge base
  • Multiple pages per each FAQ
  • Google search console. Analyze
    • Knowledge base.
    • Keyword research
  • Location-specific pages
  • Blog content → specific. Helpful. Interesting. Not a news feed.
    • Search volumes. Semrush.
    • headings are clarifying questions
    • Target keywords are in title
    • 300-1000 words.
    • Optimize
      • Does this blog use one h1?
      • Are posts assign
      • Is there a CTA at end of the post?
      • Does blog link out to other websites as necessary. Open in a new tab to not lose traffic.
      • Check mistakes with grammarly
      • xheck All anchor tags
      • Hemingway readibility
  • Page titles are most important thing. Include keywords.
    • page title < 55 chars
    • meta description. Not super important. Enticing.
      • Main USP (free 24 delivery)
      • Include target keywords
      • 155 characters.
      • Tell them “free cancellation”.
    • Avoid keyword stuffing. Simple and direct.
  • Meta keywords
    • Easy to manipulate and
    • Research what keywords your competitors
    • Image alt text. Name the image itself descriptively
  • Schema markup
    • 1/3 sites use it.
  • Speed
    • Time between caches. W3totalcache
    • compress images. Ewwwimageoptikizer
    • Prioritize visible content → content that appears above the fold.
    • Server location
    • Cloudflare → stores caches of data as
  • Google search console
    • Add website.
    • Add property to verify ownership.
    • Submit sitemap.
  • Websites doing only AI content get banned
  • SGE → AI overviews
    • Get straight to the point at the top of the page. Answer to a single question at top of a paragraph. → take influence from the AI overview. → ranked quickly.
    • What queries bring up AI overview?
    • Submit article to search console
  • Procedure:
    • Focus on highest priority first.
  • Ignore people who weren’t going to click anyway. Find the minimum viable population. This is Marketing
  • Getting backlinks
    • Things that matter
      • Content
      • Links
      • Rankbrain (AI)
    • Real backlinks matter more.
  • Link acquisition basics.
    • Domain authority: moz
      • 1-100
    • link profile
    • Page authority. PA.
    • Trust flow: majestic.com
      • score based on quality.
    • CF: citation flow
      • Link power.
  • Get seen on directories
  • PR: the customer is the editor. How does your blog post meet their needs?
    • Editors need to provide their audience with content.
    • Include an image. Original. Geotagged.
  • Link acquisition strategy
    • You gov survey.
    • Infographics. Send to press.
    • blog must be Worth talking about.
  • Journalist inquiry service
    • #journalistrequest on Twitter

Google.com/business - get social profiles optimized. - Get lots of revjews - most don’t care. - Automate review collection process. - Follow up email sequence. - Don’t buy. - Fake reviews from fake profiles. - Automate collection. - “Please leave us a message on Google!”

Design and implement strategy: section 4

Checklist - Is site mobile friendly? - Pages for every product/servuce? - Pages for every location? - 300 words in each page - Blog? - does it say What the business does on every page?

Step 2 keyword targeting - your aite - their site - Commercial intent (ads?)

Step 3 competitors - Links. Authority of those links

Step 5 basic links - citations - Social media

Step 6 - content marketing. - Content calendar. Plans week to reach out to. Article ideas. - Quality of blog

Step 7 - review

Call to action is a form of anchoring and priming. This is Marketing Thinking, Fast and Slow

I need an email campaign.

How to Get to the Top of Google

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Bryan lives somewhere at the intersection of faith, fatherhood, and futurism and writes about tech, books, Christianity, gratitude, and whatever’s on his mind. If you liked reading, perhaps you’ll also like subscribing: