2024-06-13
- be clear about who it’s for and who it’s not
Simple marketing promise
- My product is for people who believe …
- I will focus on people who want …
- I promise that by engaging with what I make you will get…
C
2024-06-11
- psychographics. Not demographics. What stories people tell themselves.
- 1 Inc drill bit. → shole → shelf → status of having done it → appreciation
- Being specific is brave. Solving for anyone is easy. Solving for one is brave. Because either you do or you don’t.
2024-06-10
- help p
- Create a thing worth making with a story worth telling
- Design and build it in a way that a few people will really benefit
- Tell a story that matches the built-in narrative of those people. The smallest viable market.
- Spread the word
- Show up. Regularly, consistently, and generously for years and years. To organize, lead, and build confidence in the change you seek to make. To earn permission to follow up and earn enrollment to teach. Help the idea spread from person to person. Engage a tribe as you make things happen.
- giving glasses: these are your glasses. If you want them, pay $3 or return them. → make it simple.
2024-06-10
- marketing is the path to change.
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Bryan lives somewhere at the intersection of faith, fatherhood, and futurism and writes about tech, books, Christianity, gratitude, and whatever’s on his mind. If you liked reading, perhaps you’ll also like subscribing: